// fulcrum products · 01
GafferLab
The content engine for football. Plan it, build it, and publish it to Instagram, TikTok, and X, all from one place, every match-day.
// the pipeline
One pipeline, from idea to posted.
GafferLab runs the whole match-day content loop. It drafts posts from live fixtures, lines them up for you to approve, and publishes them on time to every platform.
Create
Start from live fixture data, a template, or a prompt, then build it out in the editor.
Approve
Posts queue up for a quick review. Approve them, tweak them, or let them auto-publish.
Publish
Scheduled to Instagram, TikTok, and X, and posted at the right moment.
// the editor
A real editor, not a fill-in form.
Everything lands in a multi-track timeline as editable layers. Move things around, restyle them, swap the data, drop in your own footage.
Voiceover, music, and sound effects are built in. Or just describe what you want and let the AI Director assemble the first cut for you.
// manage it all
Plan the week, not just the next post.
See everything scheduled across platforms in one calendar. Generate a whole week of content in a click, then approve it as it lands.
// templates
Fifty templates, or make your own.
Match previews, lineups, live goals, post-match recaps, stat cards, and more. Start from one, or generate a fresh look from a prompt.
- 50
- Templates
- 10
- Categories
- 3
- Platforms
// who it's for
Who it's for.
Clubs
Match-day output without a four-person studio behind it.
Creators
Daily content that looks produced, not pasted together.
Broadcasters
Workflows that hold up across leagues and seasons, not just one big game.
// take a look
See it in action.
GafferLab lives at gafferlab.com. Free to try, and you only spend credits when you render.